Steph VR

Step into the mind of a NBA champion.

To celebrate the Warriors’ third NBA championship, Under Armour launched the new CURRY5 in an unexpected and unforgettable way.

In collaboration with immersive artists, the CURRY5 OS came to life in VR with an in-headset experience and a mixed reality behind-the-scenes, all within a day of being crowned champions.

The mixed reality social content teased the Steph Curry VR experience, showing the artistic process behind creating the CURRY5 OS.

You can watch the additional 360° VR video of the experience here, Stephen Curry Verified VR.