As Instagram continues to see explosive growth, we have been noticing more and more brands within fashion invest resources onto the photo sharing app to not only publish engaging exclusive images but also release their lookbooks as well. Back in August, Paper Denim Cloth was one of the first fashion brands to release their lookbook on Instagram.
Moss is a boutique streetwear brand that used an iPhone 5 and Instagram to capture their Fall/Winter Lookbook, joining the foray of lookbook releases on Instagram.
Shying away from a professional shoot, the brand decided to take the ‘gloss’ and overdone look out of streetwear by giving hip hop group Das Racist control. Two of the members, HEEMS and DAP, are featured in the lookbook around Brooklyn.
Check out some of the shots below: